Beach Street & The Embarcadero, San Francisco, CA 94133


Pier 39, the popular tourist attraction built on a San Francisco Pier, California, is a shopping center. There are shops, restaurants, a video arcade, street performances, the Bay’s Aquarium, virtual 3D rides and views of California sea lions hauled out on docks at the marina of Pier 39. One of the most prominent features of the pier is a 2-story carousel, even though it is not easily visible from the street and is situated to the end of the crossing. This is a popular place for families with children because of the family-oriented entertainment and the presence of navy mammals.


The pier is situated at the edge of the Fisherman’s Wharf district and is near North Beach, Chinatown and the Embarcadero. The historic F Market streetcars can easily be reached in this area.


One can see Angel Island, Alcatraz Island, the Golden Gate Bridge, and the Bay Bridge from the pier. The bay cruises for Blue & Gold Fleet depart from Pier 39.


Pier 39 was first developed and was opened on the 4th October 1978, by entrepreneur Warren Simmons. Everitt Aaron Jameson, a 25-year-old former Navyman, was arrested on December 22, 2017 by the Federal Bureau of Investigation on the suspicion of plotting a terrorist attack on Christmas at Pier 39.


PIER 39 is the premiere place for entertainment in the heart of the San Francisco waterfront. In addition to two levels of dining, entertainment , shopping and attractions on both The PIER and San Francisco Bay, PIER 39 is home to the world-famous sea lions, who thrill visitors at K-Dock every day since 1990.


The PIER is a meeting place every year for millions of visitors. With picture-perfect views of the Golden Gate and Bay Bridges, Alcatraz and the city skyline at almost every turn, it’s easy to see why for the ninth consecutive year PIER 39 was recently named the most visited attraction in San Francisco. In September 2018, the City of San Francisco named PIER 39 a Legacy Company. A tour of San Francisco begins at The PIER!


In order to ensure public safety PIER 39 is monitored 24 hours a week by experienced security experts. The PIER 39 security team is trained as first responders and is certified in First Aid, CPR, Automated External Defibrillator and State of California Guard Card Training. PIER 39 Protection is well-versed in law enforcement tactics and a wide range of emergency situations with the Federal and City of San Francisco law enforcement and emergency response departments.


PIER 39 provides free Wi-Fi, courtesy of AT&T to all visitors. PIER 39 is dedicated to protecting and maintaining the natural resources of the San Francisco Bay by promoting, generating and supporting environmental awareness, responsible use, establishing alternative energy sources and addressing environmental concerns. Recycling efforts by PIER 39 help to divert more than six million pounds of waste material each year from local landfills. Along with cardboard, mixed paper, plastic , glass and aluminum, PIER 39 offers its full-service restaurants an organic / wet garbage composting program resulting in more than two million pounds of recycled food waste per year. PIER 39 recycles 100% of the landscaping waste, too. A part of this recycled waste is returned to the soil as a full composted material and integrated. The use of LED technology in the area and architectural lighting around the PIER was extensively incorporated by PIER 39, contributing to reduced electrical use and resulting in significant savings and reduced carbon footprint.


In recognition of its outstanding wide-ranging recycling efforts, PIER 39 received numerous awards, including the State of California’s Waste Reduction Program (WRAP) award almost every year. The first ISO 9001-2015 certification body in the country was also PIER 39

This amazing landmark is located in California’s San Francisco Bay Area and is only a short distance away from:


  • Golden Gate Bridge
  • Alcatraz Island
  • Fisherman’s Wharf
  • Golden Gate Park
  • Union Square
  • Lombard Street
  • Chinatown Historic
  • Coit Tower


After visiting these amazing places make sure to stop by Remote Fill Systems on Murphy Parkway in Lodi and say “Hi!”

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